Images from Flagship Photo currently support the marketing efforts of over $1 billion of multifamily developments. This includes many of the highest profile new developments in Boston such as the Ink Block, The Kensington, Radian and more.
Multifamily shoots are often broken into multiple days as construction and staging are finished. Model units are typically ready long before amenities and landscaping are ready.
Below are examples of Model Units, Lounge and Fitness Amenities, Views, and more.
Kitchens play a big role in many model units.
Photos like this cover many features of a unit.
Emphasizing the role of dramatic views attracts attention.
Luxurious lounges can serve as an outsourced living room for those considering small units.
Expansive entrances are experienced every day by residents and can be a big selling point.
Striking fitness areas eliminate the need for a gym membership.
Yoga and multi-purpose fitness areas are increasing in popularity.
Photos can highlight much more than the equipment in a fitness center.
City views are among the most important features of a unit.
Sunny daytime or dramatic evening views can be photographed.
Bedrooms photos can emphasize size, privacy, or other lifestyle desires.
Bright sunny bedrooms can show airiness and relaxation.
Features such as spacious closets or private bathrooms can be shown.
Bathrooms can be challenging to shoot but if done well they speak volumes.
Kitchens anchor the living spaces of many new units and are increasingly upscale.
Appliances, countertops, sinks and cabinets represent most of the built-in furniture that future residents will use every day.
Living rooms serve as the social center as well as the primary retreat after the work day.
The building’s exterior can show neighborhood context as well as prestige.